Marketers have been trying desperately for over a decade to increase the public’s consumption of milk, but they keep failing. Here’s why. Selling milk looks easy and even fun when you see the celebrity milk-mustache ads. “Got Milk?” ads may be the most recognizable and spoofed of all ad campaigns, yet they are probably also one of the least successful: Milk sales have actually fallen every year since the ads began. The National Dairy Promotion and … Read entire article »